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Vienna House

Vienna House Wroclaw hotel to open following bleisure boom in Poland

730 565 Hamish Kilburn
Vienna House Wroclaw hotel to open following bleisure boom in Poland

Vienna House plans to open a 240-room hotel in the centre of Wroclaw. The group’s seventh hotel in Poland is slated to open in Q1 of 2022 following a rise in the country’s bleisure market…

Following the acquisition of 17 city hotels from hotel brand arcona, Vienna House has announced plans to open its seventh hotel in Poland, further utilising on the destination’s booming business traveller market.

The new smart-casual city hotel is part of a redesigned building complex which surrounds a historically listed bakery. Vienna House Easy Wroclaw will be a base for business and leisure traveller alike, featuring a vibrant restaurant, lifestyle lobby and bar, modern fitness facilities and spacious conference area. Guests will receive a warm welcome from the famous Wroclaw dwarves’, an insight into the city’s history and unique culture. The complex in which the hotel sits also features a student apartment concept from the BaseCamp brand.

“Wroclaw is an exciting, growing market, and the location in the city centre, near the botanical garden, is ideal, ” said Rupert Simoner, CEO of Vienna House, in a press release. “The combination of the casual, service-oriented Vienna House Easy and the lively student concept fits very well together and will develop into a fresh, lively meeting place.” Vienna House Easy Wroclaw, the Austrian hotel group’s seventh hotel in Poland, underscores the enormous interest in the Polish market.

Rendering of modern guestroom with dark-green wallcoverings and twin beds

Image credit: Vienna House

The hotel will be operated by Vienna House under a lease agreement from ST Wroclaw Sienkiewicza Sp. z o.o., which offers student apartment solutions with BaseCamp in Poland, Denmark and Germany.

Vienna House Easy Wroclaw offers 236 double rooms along with four suites. The rooms come with extra-long, super comfortable beds, modern writing and seating solutions, and bathrooms with walk-in showers. The hotel also has a 360 m² meeting and conference area, ideal for working. The fitness area features state-of-the-art exercise equipment, in addition to a massage area.

Vienna House Easy stands for smart casual design, hospitality DNA within our employees, established analogue services and meaningful digital offerings. These include televisions with connectivity for guest devices, high-speed WiFi, mobile concierge, self-check-in/check-out and much more. The hotel lobby provides a cosy meeting place, inviting reception area, cool bar and lounge all rolled into one.

Main image credit: Vienna House

Vienna House acquires 17 city hotels from arcona

730 565 Hamish Kilburn
Vienna House acquires 17 city hotels from arcona

Vienna House, Austria’s largest hotel chain, has expanded its portfolio of city hotels by acquiring 17 properties from German hotel group arcana…

The Austrian hotel group Vienna House has bought 17 city hotels and two projects from Rostock-based arcona Group. In addition to eight successful arcona Living and four arcona Hotels, the purchase also concerns the five Steigenberger operations of franchisor Deutsche Hospitality as well as two projects in Greifswald and Mannheim.

The parties have agreed not todisclose any details as to the purchase price. “The arcona city hotels fit perfectly into the portfolio of Vienna House,” said Rupert Simoner, CEO of Vienna House. “Here two partners have found each other who are focusing on their brand positioning, who want to grow meaningfully from it and who also get along splendidly.”

“The group currently operates and is developing more than 40 hotels in Europe with a focus on city hotels.”

All employees of the affected arcona city hotels will be taken over by Vienna House. The hotels will be managed as lease operations under the umbrella brand Vienna House. The group currently operates and is developing more than 40 hotels in Europe with a focus on city hotels under the brands Vienna House, Vienna House Easy and Vienna House R.evo.

“A total of 20 Barefoot hotels are to be opened over the next 10 years.”

In contrast, arcona Managing Director Alexander Winter sees his hotel market of the future in the holiday hotel sector. Remaining in the arcona portfolio are six hotels in successful destinations such as Sylt, Kitzbühel and Rügen as well as the Hotel Elephant in Weimar and the Romantik Hotel at Wartburg Castle in Eisenach.

An important growth driver in the future will be the Barefoot Hotels, as arcona recently signed a long-term agreement with Barefoot founder Til Schweiger for theworldwide implementation of the concept as a licensee. “With the remaining houses and theBarefoot concept, we will now be concentrating fully on the growing holiday hotel market andsuccessfully embarking on the future together with our employees,” said arcana shareholders Alexander Winter and Stephan Gerhard. A total of 20 Barefoot hotels are to be opened over the next 10 years. “We see tremendous potential here, both nationally and internationally,” Winter confirms.The arcona headquarters will remain in Rostock, where the group will move into its new corporate headquarters, Villa Zeeck, in the second half of 2019.

Main image credit: Vienna House Easy Wuppertal