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    Laura Ashley Hotels

    Violet armchairs by the window

    Laura Ashley Hotel The Iliffe, Coventry opens

    730 565 Hamish Kilburn
    Laura Ashley Hotel The Iliffe, Coventry opens

    Laura Ashley Hotel The Iliffe, Coventry, formerly known as Corus The Chace Hotel, has opened its doors to reveal to reveal a quintessentially British and timeless transformation… 

    As part of the hotel group’s aggressive expansion, Laura Ashley Hotels has opened the doors to its second property, Laura Ashley Hotel The Iliffe, Coventry. The 17-key boutique hotel is sheltered in a stunning example of Victorian architecture surrounded by three acres of attractive landscaped gardens.

    Violet armchairs by the window

    The new design, led by the company’s in-house Commercial Designer, Kay Cullen, takes inspiration from the grand sweeping staircase, leading upstairs to the new guestrooms, which evokes the splendour of the past.

    The land, which the property is located on, boasts a colourful history dating back to 1257 and was once owned by King Henry VIII. Laura Ashley Hotel The Iliffe, Coventry is named after the family the property was constructed for in the late 1890s, Dr Charles Webb Iliffe, a well-respected figure in the local medical community, and his wife, a young debutante, Mary Ann Soden.

    Every part of the hotel has been redesigned drawing inspiration from the hotel’s Victorian heritage, with carefully selected rich colours which complement each other and luxurious furnishings to create an elegant space to entice comfort & relaxation.

    “To pay homage to the decadence this image portrays, I decided to bring back a sense of the past and to embrace the beautiful detail within this magnificent old building.” – Kay Cullen, Commercial Designer, Laura Ashley Hotels.

    “I was charmed by the beautiful building which once a grand manor house of late Victorian origin,” said Cullen. “The beautiful sweeping staircase takes you on a journey through the owner’s past with a portrait of the glamorous lady Mary Ann Soden as a debutante in the mid-eighteen hundreds. To pay homage to the decadence this image portrays, I decided to bring back a sense of the past and to embrace the beautiful detail within this magnificent old building.”

    The boutique hotel’s superior and deluxe Laura Ashley bedrooms have been designed to infuse a sense of tranquillity with an effortless style. Classic Laura Ashley design adorns every surface, from plush cushions, to Laura Ashley Glenmore chairs in marine velvet, floor-to-ceiling drapes to statement lighting and stylish Laura Ashley Constellation Champagne and Gold Constance Mirrors.

    Classic leather Hudson button back sofas add a touch of luxury and are a nod to the gentleman’s library that would have been cherished in a grand house by the Iliffe family. While a bespoke bookshelf separates the bar from the lounge space, with a secret pocket door which opens to connect both spaces when required. In the main restaurant there is a hand painted mural to reflect the surrounding grounds and to add a little country manor house romance to the space.

    The Laura Ashley Hotels portfolio, which also includes The Belsfield Hotel, Windermere, and is soon to include Burnham Beeches Hotel in Buckinghamshire, aims to offer guests an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK.

    Main image credit: Laura Ashley Hotels

    Laura Ashley guestroom

    Coventry hotel to rebrand as a Laura Ashley Hotel

    730 565 Hamish Kilburn
    Coventry hotel to rebrand as a Laura Ashley Hotel

    The Chace Hotel, in Coventry, will after major refurbishment become a Laura Ashley Hotel…

    Laura Ashley Hotels today announced it is expanding its portfolio with the addition of The Chace Hotel, in Coventry.

    The 66-key hotel is undergoing a major refurbishment to bring it in line with Laura Ashley brand standards. The elegant new interiors will showcase the Laura Ashley Home range and its exquisite, high-quality inherently British fabrics and furnishings throughout.

    Laura Ashley guestroom

    The Chace Hotel is a striking example of Victorian architecture, surrounded by three acres of attractive landscaped gardens. Original features of the building, such as the ornate fireplace and mullioned windows, create a sense of grandeur in the oak-panelled reception area. The grand sweeping staircase leads upstairs to the new beautifully designed Laura Ashley bedrooms.

    The deluxe Laura Ashley bedrooms are designed to infuse a sense of tranquillity and with an effortless style, drawing inspiration from the hotel’s Victorian heritage. Carefully selected colours and fabrics complement each other to create an elegant space in which to relax and unwind. Classic Laura Ashley design adorns every surface, from plush cushions and floor-to-ceiling drapes to statement lighting and stylish mirrors.

    The portfolio, which also includes The Belsfield Hotel, Windermere, and is soon to include Burnham Beeches Hotel in Buckinghamshire, aims to offer guests an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK.

    Chris Bowron, Hotel Manager of The Chace Hotel, said: “We’re delighted that The Chace Hotel will be joining the Laura Ashley Hotel portfolio. A thorough refurbishment is underway using the Laura Ashley Home collection’s beautiful range of décor, fabrics and soft furnishings. It is an exciting time for the hotel, and we are excited to offer our guests a whole new experience.”

    The Chace Hotel is already home to the Laura Ashley The Tea Room, which opened in October 2018 and is the newest addition to the tea room portfolio.