The Bodrum EDITION opens to lay down a new kind of luxury on the Turkish coasthttps://hoteldesigns.net/wp-content/uploads/2018/08/EDT_Bodrum_05a_RGB_V1_v1_current-800x572.jpg 800 572 Hamish Kilburn Hamish Kilburn https://secure.gravatar.com/avatar/2edcad40930314dca244a6a9d0589916?s=96&d=mm&r=g
Signifying a new energy for Bodrum, the new EDITION hotel is said to redefine luxury for a new kind of resort….
From the next chapter in the growing EDITION legacy comes Ian Schrager’s visionary concept: The Bodrum EDITION. Schrager, in partnership with Marriott International, redefines the contemporary luxury hotel experience with his expanding global influence.
Once an ancient city known as Halicarnassus of Caria, Bodrum was famous as the site of one of the Seven Wonders of the Ancient World, and is now home to the latest hotel in the fast-growing EDITION brand. Today, on the West side of the peninsula, in Yalıkavak Marina, The Bodrum EDITION is tucked into a wind-sheltered cove, bringing with it a new wonder to the modern incarnation of the historic region.
Bringing a new energy to the area, Schrager is responsible the concept, programming and creative direction of The Bodrum EDITION, an Aegean utopia within the Yalikavak bay. Born for the world stage, the hotel is a natural Amphitheatre acting as a venue for 21st century recreation, socialising, and networking with an unparalleled vista overlooking the azure waters of the Turkish Riviera.
In keeping with the EDITION philosophy, 102-key hotel redefines the hospitality landscape in Bodrum bringing a new lease on outdated luxury by balancing sophisticated design and personalised, attentive service with one-of-a-kind food, beverage and entertainment offerings reflecting the best of the cultural and social milieu of its location. The brand’s enhanced approach to high-end travel informs the hotel’s extraordinary service which offers all the personalised attention one might want in a luxury hotel, but in a friendly, unpretentious, and current manner, with superb training and efficiency, without the gold epaulettes or obsequious formalities.
Set within 22,000 sq metres (72,200 sq feet), the property highlights a balance of contrasts, where classical elements meet cutting-edge culture, simplicity conveys sophistication, and skilled design amplifies the natural beauty. In keeping with EDITION’s customised, individual approach, The Bodrum EDITION draws inspiration from local influences and native natural resources yet infuses each space with surprising, ultra-modern twists. The landscape, conjured as a Mediterranean oasis, reflects the peninsula’s indigenous flora and fauna. Native olive trees that are so significant to the Turkish landscape as well as local stone have been used throughout the resort to create a sustainable and captivating scene, in keeping with its natural environment. The jewel in The Bodrum EDITION’s crown and its most significant characteristic is the magnificent white beach, spread out below the property and leading into the irresistible turquoise waters of the Aegean Sea.
The grounds begin at the highest altitude of the property, where the hotel’s open reception area sits. Its contemporary glass atrium frames the stunning view over the bay that receives guests upon arrival. Filled with a variety of comfortable seating groupings and intimate lounging areas, the lobby embodies EDITION’s next-generation spirit, a place where the lines between work and play, socialising and networking, begin to blur.
It’s an international ethos with a local product: a more comfortable stay, and an elevated experience
As the horseshoe-shaped grounds slope downward towards the beach and jetty with its private cabanas, the pathways and leisure areas are interspersed by the hotel’s 102 guest rooms, bungalows with private pools and sublime four bedroom private villa with pool. Between these are the lounge bars, and cocktail areas, as well as the hotel’s two signature restaurants by the pioneering Peruvian chef Diego Munoz, formerly of the world’s most celebrated restaurants, El Bulli and Mugaritz. For the socially inclined, Discetto, the night club at The Bodrum EDITION, plays host to local late night revelry with live music, DJs, celebrated EDITION cocktail mixology and superior bar and lounge areas. For private events and business travellers, the hotel offers 1,200 square meters (4,000 sq feet) of both indoor and outdoor meeting and event space including meeting studios, a ballroom for events, parties, and weddings. Finally, at the base of the resort lays an infinity pool which ends at the sea overlooking the magnificent curve of the peninsula.
Destined to be Bodrum’s premium gathering place for sophisticated guests, the hotel’s 100-metre (350 feet) long beach area plays host to one of the main social hubs of the resort, with its casual-cool beach bar and club welcoming resident guests to lounge in the private cabanas as well as yacht-transported visitors from the nearby Greek islands, just a 50-minute sail away. Here, every aspect of the traditional beach hotel has been re-imagined for the needs and desires of a new generation, and every thought given to enhancing a guest’s stay. At Beach Bar, a menu that lends itself to relaxed, al fresco dining offers dishes celebrating the biodiversity of the local environment such as ceviche and a variety of “Pide” (flatbread) served from a traditional outdoor brick oven. Matched with aperitifs and elevated cocktails, Beach Bar is the perfect setting to refresh after soaking in the sun.
Every luxury hotel, of course, is ultimately judged by its guestrooms and its service
Throughout the property, specialty restaurants celebrate culinary innovation and creative design. The largest of these, KITCHEN, is inspired by the relaxed lifestyle of the Balinese and Hawaiian coasts, offering an all-day brunch menu focussed on health and wellness. Meanwhile, BRAVA offers an edgy and sumptuous family-style menu.
In addition to the hotel’s seamlessly designed infinity pool, garden lounge, and beach-to-table, come-as-you-are laidback restaurants and bars, The Bodrum EDITION houses a unique, state-of-the art spa facility complete with Turkish Hammam, salt treatment room, sauna, steam room and plunge pool. 14 tranquil treatment rooms will offer world class treatments. The Hammam, while studiously traditional, gives a renewed style of luxury to the ancient Turkish bathing ritual with its sophisticated design vernacular.
Every luxury hotel, of course, is ultimately judged by its guestrooms and its service. The Bodrum EDITION’s rooms, suites and magnificent private villa are both generous and elegant in their design, their warm wood finishes and airy fabrics exuding a relaxed, beach-house feel, offering a “refuge,” in Schrager’s words, with “everything you need and everything you want.” Embodying his deep belief that “simplicity is true luxury,” the spacious, light filled rooms contrast stone floors against a clean, light colour palette, with each and every space enjoying ensuite marble bathrooms and terraces with an unparalleled view over the Aegean Sea. A private villa encompass the EDITION sophistication with its own private pool area and sauna,
perfect for families and larger groups, whilst two further suites enjoy the use of private plunge pools and terraces.
In the magical sanctuary of Bodrum, the jewel of the Turquoise Coast, The Bodrum EDITION is a secret village of paradise, a portal to a separate, more relaxed reality. By understanding that a hotel is more than just a place to sleep—it’s a hub, a meeting place, a centre culture, a site for relaxation, reflation, and hard-earned leisure time, and place for life and play—Schrager creates not just a hotel but a seamlessly integrated experience, a small city within a city. It’s an international ethos with a local product: a more comfortable stay, and an elevated experience.
The hotel is the fifth property to launch from EDITION Hotels, with this year being a focused time for the brand to expand with a further five openings scheduled in Barcelona, Shanghai, Abu Dhabi, Times Square New York, Bangkok for this year alone.