IHG Opens First Even™ Hotels Property

    150 150 Daniel Fountain
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    InterContinental Hotels Group (IHG) has recently announced the opening of its first EVEN™ Hotels property in Norwalk, Connecticut. Launched in 2012 and based in the US, EVEN Hotels is IHG’s newest lifestyle and wellness hotel brand. It is designed to meet the large and growing demand for wellness-minded travellers to maintain their balance on the road.The brand was developed as part of IHG’s extensive and industry-leading consumer insight and segmentation work. This has equipped IHG with a deep understanding of guest needs and the occasions they travel for allowing us to identify further opportunities for growth. It also reflects IHG’s commitment to innovation to ensure the ever changing needs of our guests are met. The announcement comes ahead of the opening of our first HUALUXE™ Hotels & Resorts, the first luxury international hotel brand designed specifically for the Chinese guest.

    As at 31st March 2014, there were 4 other EVEN Hotels in the pipeline (excluding the Norwalk property). The pipeline includes two properties in midtown Manhattan; one in Brooklyn, New York; and one in Rockville, Maryland, which is expected to open before the end of Q2 2014. The brand’s key markets include the Tri-state area, the Washington, D.C. area, San Francisco, Chicago, Denver, Portland, Seattle and Los Angeles.

    The EVEN brand gives travellers the tools and the encouragement to make healthier choices that impact every aspect of their personal wellness. This is something no other hotel brand does. The brand is focused on ensuring guests Eat Well, Rest Easy, Keep Active and Accomplish More:

    Eat Well
     A Simple.Natural.Good. food and beverage promise
     A menu of freshly prepared menu items that guests can tailor based on their preference
     Healthy grab-and-go items with clear nutritional and ingredient labelling

    Rest Easy
     Guestroom flow and designed to reduce clutter and promote relaxation
     A Premium Sleep System featuring natural eucalyptus linens offering a cooler sleep
     Adjustable LED mood lighting
     Revitalizing showers with all natural EO bath products

    Keep Active
     An In-Room Training Zone workout using the EVEN Hotels Trainer
     Natural light filled three-zone Athletic Studio
     Spin and yoga classes help
     Regular General Manager-led morning community runs

    Accomplish More
     Comfortable, ergonomically designed movable work spaces configured to integrate with their working preferences
     Fast and free Wi-Fi
     Easily accessible multi-media ports both in rooms and throughout common spaces
     Tablet-based digital programming
     40-inch HDTV.

    Outside the hotel, EVEN Hotels supports the needs of travellers through wellwellwell.com, a website and go-to source for travellers, designed to help them travel well wherever they are on the road.

    Daniel Fountain / 01.07.2014

    Editor, Hotel Designs


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