FEATURE: To mask or not to mask – will you ask your staff to wear one?

730 565 Hamish Kilburn
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FEATURE: To mask or not to mask – will you ask your staff to wear one?

Following the positive news that hoteliers can now begin to welcome guests back into their establishments, there also comes a heightened responsibility for hotel managers to ensure they are creating Covid-19 policies to protect both their guests and their staff. The Fine Cotton Company’s Jane Robson explains…

Along with social distancing requests, sanitising stations and increased hygiene methods, a popular approach is to ask staff and guests to wear face coverings whilst on site in some areas.

Many hotels are choosing to offer them as welcome gifts for guests to use long after their stay and encouraging them to wear them whilst moving around their hotel such as in communal lobby areas and lifts.

But what makes a good mask and, as we write this, with no formal rules on the wearing of face coverings required should you ask your staff and guests to wear them?

It’s a dilemma for hoteliers who quite understandably want to return to normal as quickly as possible and make their guests and staff feel comfortable.

Professor Sir Venki Ramakrishman, president of the UK’s National Academy of Science recently said that coverings should be worn “whenever you are in crowded places” and that there is evidence that shows they protect the wearer as well as those nearby.

With this in mind hoteliers need to consider their customer experience more than ever as they encourage guests back. If quality face masks can give them confidence in their stay then it seems a logical and simple way to reassure them. And many hoteliers and restauranteurs seem to think so.

Traditionally supplying bed, bath, spa and table linens to clients such as The Newt in Somerset, The Fine Cotton Company have turned their textiles expertise to mask making during the pandemic and have seen a huge demand for their washable, quality three-layer masks. 

Made exclusively in Portugal in line with World Health Organisation (WHO) recommendations the reusable masks have been designed with a breathable, cotton lining, a crucial outer layer of polyester which does not absorb droplets and a polyurethane membrane sandwiched between the 2 layers of fabric. And reassuringly, unlike many fabric masks available, they are certified by Citeve in Portugal as a Level 3 Social Mask. They are available in both adults and children’s sizes so hoteliers can accommodate for their VIP younger guests too.

For discerning hoteliers who want to maintain their brand through these unusual times, The Fine Cotton Company are also offering bespoke face coverings, which may be printed with your own brand colours and logo, thus ensuring your staff look smart but your guests can also take home something from their stay.

The Fine Cotton Company’s personalised masks are available from just 50 units. For preferential trade pricing for face masks please call the helpful team on 0345602 9050. 

The Fine Cotton Company is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here

Main image credit: Pixabay

Hamish Kilburn / 10.07.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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