£8M ‘New Generation’ Roomzzz to Open in London

    150 150 Daniel Fountain
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    Roomzzz Aparthotel have announced that Roomzzz London Stratford will be their first ‘New Generation’ Aparthotel to open in a London location in early 2015. This marks an important progression for the brand, known for their conquest of the north including Leeds, Manchester and Newcastle. Working on a daring new look for the brand, Roomzzz will be revealing their ‘New Generation’ Aparthotels in 2015. Their prime location in London Stratford, next to the Olympic park, will be the debut of the new brand identity and interiors in a southern location.

    London Stratford will be the brand’s eighth UK location with an £8M, 82 apartment scheme situated near the Westfield Shopping Centre and will show the evolution of the brand.
    Established in 2006 this is the first time that the Roomzzz brand has committed to an all site refurbishment of all locations and a full image overhaul. Site works on all existing locations will start in January 2015.

    Mark Walton Head of Roomzzz Aparthotel UK explains. ‘The Roomzzz brand has been running since 2006, we have built an impeccable reputation for quality, service and transparency on our pricing and values. This next step to re-brand and refurbish all sites as ‘New Generation’ Roomzzz will further cement our dedication to our customers and will demonstrate our progression in the marketplace.’
    Roomzzz London Stratford will be the culmination of the last 8 years of knowledge, market research and experience. Matched with the ‘New Generation’ concept Roomzzz predict that their first London location will compete on a World Class level.

    Mark Walton continues ‘it was crucial for the brand that our first London location was the embodiment of our ‘New Generation’ of Aparthotels. We are looking forward to revealing our new look which will make for a much more advanced and interactive customer experience on all levels. Our ‘New Generation’ concept has been years in the making and will seriously elevate the brand in the UK’s marketplace.’

    The group have also announced their ‘New Generation’ game plan for their northern expansion in 2015. A 64 apartment and suites conversion of an existing building in the City Centre of Chester in March 2015 following that Roomzzz Nottingham City in April 2015. With a further location in Liverpool with 108 apartments. It has been revealed that ‘New Generation’ Roomzzz Aparthotel’s all feature a series of super luxe Penthouse suites whilst the full complement of apartments will be enhanced with larger living spaces throughout.

    Roomzzz currently operate three sites in Leeds, one site in Manchester and in Newcastle. They currently run at 90% occupancy over 5 sites.

    All existing Roomzzz Aparthotels will receive investment to realign them with Roomzzz New Generation.

    Daniel Fountain / 20.10.2014

    Editor, Hotel Designs


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