Leisure and Hospitality is the ‘Marmite’ sector for private equity

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Forty per cent of mid-market private equity houses think that valuations in the leisure and hospitality industries will continue to drop over the next 24 months and one third of private equity houses ranked them in the bottom three sectors for attracting investment activity, according to new research among private equity managers by corporate finance advisers at BDO LLP.But there are plenty of enthusiastic investors who are emerging from the recession with a contrarian view. Nearly one in five private equity houses rank hospitality in their top three sectors for enjoying the highest growth in M&A valuations.

Will Baxter, Corporate Finance Director, BDO LLP said, “Private equity are preparing for huge ramp up in investment activity with over 90 per cent saying they need to increase the rate of investments and close more deals. But leisure and hospitality is the Marmite sector. Buyers and investors either love it or hate it. Knowing the right investors to discuss M&A with is essential.”

Baxter continued, “PE managers say the sales of their older investments were unsustainably low in 2009, with most citing delays of between one and two years, but the forecast for the next 18 months heralds a resurgence of exit activity growing by 53 per cent next year and 76 per cent in 2012.

“With high demand for deals now evident and the emergence of a core of enthusiastic investors in the leisure and hospitality space, owners of growing businesses who are quicker to bring their business to market may get a better price because if they beat the rush next year they will get special attention.”

Daniel Fountain / 23.03.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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