Opening by the end of 2015 under a franchise agreement with Habro properties Ltd, the 97-room ibis Styles Reading Oxford Road will be managed by Interstate Hotels & Resorts and will be AccorHotels’ fourth property in the City.This agreement is in line with AccorHotel’s stated strategy to streamline, consolidate and manage its asset portfolio whilst strengthening its economy and midscale segments.
After the completion of its renovation programme, the hotel will reflect the brand’s non-standardised design ethos featuring its own distinct personality with a bright and energetic vibe and just a hint of humour. Simplicity, interactivity, quality and conviviality are the brand’s core values.
Thomas Dubaere, Managing Director AccorHotels UK & Ireland said: “We are delighted to announce the opening of the ibis Styles Reading Oxford Road hotel, our fourth hotel in this key gateway city.
“The continued expansion of our ibis network in the UK demonstrates the strength of the design-focused brand with both our guests and franchise partners and is in line with our ongoing strategy to continue to grow our economy offering.”
