To mark their 37th anniversary milestone, Northern Lights have revealed an exciting transformation as part of a strategic growth initiative that matches their ambitious plans for the future…
The Northern Lights project combines a comprehensive rebranding, seamless new website, investment in new cutting-edge machinery, and a new lighting collection aimed at the international hospitality market.
Northern Lights’ distinctiveness lies in its team and capabilities, with decades of heritage and expertise. An impressive project portfolio is fuelled by a team culture that embraces every challenge. With design and manufacturing under one roof, their comprehensive approach uniquely positions them in the bespoke lighting sector.
Part of the rebrand brief was to retain Northern Lights’ market-leading positioning, rich heritage and British craftsmanship, whilst encapsulating its reimagined brand values. “Our previous branding didn’t fully capture our market position or unique story & passion,” commented Donna Bruce, Managing Director. “We embarked on an extensive project that marks a period of transitional growth, bold expansion and value realignment. By uniting our efforts under a single compelling vision, we’re driving innovation, mobilizing our team, reshaping the product and service line-up, and reconnecting with customers in a meaningful way.”
Image credit: Northern Lights
In conjunction with the new branding, a complete website redesign mirrors the brand’s refined vision and market-leading positioning, combining beautiful design with enhanced functionality, with a focus on enhanced user experience.
In addition to discovering their bespoke services and impressive project portfolio, the website makes it easy to specify Northern Lights’ extensive lighting collections for interior schemes. New features include enhanced product filtering and search, and the ability to easily add products to quotes and request finish samples in a few clicks. By creating an online trade account, trade customers can login to view trade prices and even purchase directly online.
Image credit: Northern Lights
The quiet luxury movement has inspired twelve new contemporary lighting collections, developed for the international hospitality market.
Precision design details, durable raw materials and artisan craftsmanship are expertly combined to capture the essence of refined minimalism.
Exquisite metalwork is enhanced with durable, hand-applied finishes, from matt black accented with brushed brass, to rich bronze and fresh whites. A range of elegant, understated shades include reeded glass, metal, moulded acrylic and soft oyster fabrics.
From sleek, simple lines paired with exquisite cowl shades for directional task lighting in the Axl collection, to the rich azure blues of the Novara with its ‘floating’ glass globes, the designs breathe new life into hospitality spaces while ensuring durability for intensive use. Quiet simplicity and an honest design language are combined with a celebration of British craftsmanship and passion.
Image credit: Northern Lights
A new Ready to Ship lighting range has also been introduced, featuring products from with the company’s wider group, upholding Northern Lights’ design principles to offer accessible yet exceptional lighting solutions.
“Our future growth plans are ambitious. We’re not afraid to challenge and be bold, to ensure Northern Lights constantly push boundaries and exceed expectations. Our industry is built on relationships, and I am confident that our clients will value the efforts we have invested. Our revitalised branding, refreshed website, and refined lighting collections exemplify this commitment, and have been developed with our clients’ needs at the forefront.” stated Donna Bruce.
Northern Lights is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Northern Lights
