designjunction is set to transport to the cultural hub of London’s South Bank with a showcase of world-class design for the annual London Design Festival in September 2018.
Now in its eighth year, designjunction has firmly established its reputation for transforming some of the most exciting and ambitious locations in London into premier design destinations, attracting 28,000 visitors in 2017. In collaboration with Coin Street Community Builders (CSCB) – a local social enterprise which owns and manages Oxo Tower Wharf, the Doon Street site and the Riverside Walkway – designjunction will present an exhibition of world class design in this world class location.
Centrally located and surrounded by iconic London architecture, this landmark destination attracts an estimated 25 million visitors each year. Through the work of CSCB, the area has been transformed from a largely derelict, 13-acre site into a thriving mixed-use neighbourhood.
“designjunction has always sought to identify architecturally stunning backdrops to present the best global design, ” said managing director of designjunction Will Sorrell. “By working with CSCB, we’re putting our brands in the centre of a thriving mixed use neighbourhood, whilst providing visitors with a unique show experience. We look forward to contributing to this exciting area.”
From September 20-23, designjunction will present hundreds of product launches, boutique pop-up shops, bespoke installations, tempting street food and purpose-built bars across three key exhibition spaces; Oxo Tower Wharf, the Doon Street site and Riverside Walkway.
The Doon Street site will house 200 international design brands and premium pop-up shops. This purpose built super-structure will be the largest and most ambitious build designjunction has ever undertaken presenting furniture, accessories, lighting and homewares in dedicated zones across two floors.
The Riverside Walkway will showcase a series of outdoor installation projects, whilst Oxo Tower Wharf will host major brand activations, exhibitions and experiential events. designjunction is thrilled to join 25 designer-maker stores, with the Oxo Tower Wharf already playing home to renowned brands including Innermost, Black + Blum, Bodo Sperlein and many more.
“We’re delighted to be collaborating with designjunction for the London Design Festival this September,” commented Sophie Cain, Design Curator at Oxo Tower Wharf. “Last year we were proud to host a landmark project, and we’re excited to be building on Oxo Tower Wharf’s reputation for design excellence and extending this into the wider Coin Street area.”
designjunction will showcase a stellar line-up of brands in 2018, including leading international names such as Erik Joergensen, New Tendency, Northern, Gemla, James Burleigh, Norr11, VitrA, Icons of Denmark and LSA alongside emerging designers Emma Cerasulo, Studio Anansi, Woven Form, Ystudio and Alex Orso.
More details to be announced soon.