Balsan, with a rich history spanning nearly 300 years, has established itself as the premium flooring manufacturer in France, committed to sustainability, elegance and innovation with its new Brush Collection…
Continuing its legacy of blending style with advanced manufacturing techniques, Balsan introduces the new Brush Collection, a stunning collaboration with renowned designer and illustrator Baptiste Vandaele. This collection exemplifies the perfect fusion of artistic talent and cutting-edge technology, providing hotel designers with limitless opportunities to personalise and transform their spaces.
The Balsan Brush Collection is a remarkable blend of traditional artistry and modern manufacturing. Baptiste Vandaele, celebrated for his maximalist and whimsical designs, has brought his unique hand-drawn motifs to life through this collection. Utilising the latest digital tools and industrial print technologies, Balsan faithfully translates Vandaele’s ink and paper creations into luxurious textile fibres, capturing every detail of his intricate designs.
Image credit: Balsan
Baptiste Vandaele, an acclaimed designer and illustrator from Alsace, is known for his bold and imaginative patterns. His work includes creating distinctive carpets, wallpapers, and fabrics for the Mama Shelter hotel chain, each design tailored to reflect the unique character of each location.
In 2018, Vandaele co-founded the Burning For tableware brand with architect Tomáš Cerny and Czech pottery studio Hrdjovická Keramika, seamlessly blending traditional craftsmanship with contemporary design. His 2021 takeover of the Balsan showroom during Paris Design Week showcased his innovative spirit and solidified his reputation as a leading figure in the design world. His collaboration with decorator Oscar Ono in 2022, creating floor and wall coverings for hotel suites, further demonstrated his ability to enhance and elevate interior spaces.
The Balsan Brush Collection includes 12 unique designs, with highlights such as ‘Bold’ and ‘Brilliant’. These designs, available in a range of scales, allow for versatile application across different hotel spaces. Bold, with its dynamic brushstrokes and assertive pattern, makes a striking statement in large, open areas like the foyer, restaurant or conference room. ‘Brilliant’, on the other hand with its sleek classic and refined weave appearance, adds a touch of elegance and sophistication to any hotel area.
Image credit: Balsan
For designers seeking to create impactful and immersive hotel environments, the Balsan Brush Collection is an exceptional choice. The synergy of Vandaele’s creative genius and Balsan’s state-of-the-art manufacturing results in products that are both visually stunning and highly durable. The collection’s diversity in design and scale makes it suitable for various spaces within a hotel, ensuring a cohesive yet dynamic aesthetic throughout.
The collaboration with Baptiste Vandaele brings a fresh and innovative perspective to hotel interiors. His playful and maximalist approach challenges conventional design norms, encouraging designers to explore new creative possibilities. Incorporating Vandaele’s distinctive motifs into hotel designs ensures that spaces stand out in a competitive market, offering guests a unique and engaging visual experience.
Image credit: Balsan
The Balsan Brush Collection by Baptiste Vandaele is more than just a series of carpets, tiles, and rugs; it is a medium for storytelling and expression. It invites designers to reimagine hotel interiors, infusing them with personality and charm. Embrace this innovative collection and discover how Balsan and Baptiste Vandaele can elevate your designs, creating spaces that captivate and inspire.
Reinvent your hotel interiors with the Balsan Brush Collection – where art meets technology, and creativity knows no bounds.
Main image credit: Balsan
