Transform your hotel interiors with the new Balsan Brush Collection by Baptiste Vandaele

Balsan, with a rich history spanning nearly 300 years, has established itself as the premium flooring manufacturer in France, committed to sustainability, elegance and innovation with its new Brush Collection…

balsan carpets

Continuing its legacy of blending style with advanced manufacturing techniques, Balsan introduces the new Brush Collection, a stunning collaboration with renowned designer and illustrator Baptiste Vandaele. This collection exemplifies the perfect fusion of artistic talent and cutting-edge technology, providing hotel designers with limitless opportunities to personalise and transform their spaces.

The Balsan Brush Collection is a remarkable blend of traditional artistry and modern manufacturing. Baptiste Vandaele, celebrated for his maximalist and whimsical designs, has brought his unique hand-drawn motifs to life through this collection. Utilising the latest digital tools and industrial print technologies, Balsan faithfully translates Vandaele’s ink and paper creations into luxurious textile fibres, capturing every detail of his intricate designs.

balsan carpets

Image credit: Balsan

Baptiste Vandaele, an acclaimed designer and illustrator from Alsace, is known for his bold and imaginative patterns. His work includes creating distinctive carpets, wallpapers, and fabrics for the Mama Shelter hotel chain, each design tailored to reflect the unique character of each location.

In 2018, Vandaele co-founded the Burning For tableware brand with architect Tomáš Cerny and Czech pottery studio Hrdjovická Keramika, seamlessly blending traditional craftsmanship with contemporary design. His 2021 takeover of the Balsan showroom during Paris Design Week showcased his innovative spirit and solidified his reputation as a leading figure in the design world. His collaboration with decorator Oscar Ono in 2022, creating floor and wall coverings for hotel suites, further demonstrated his ability to enhance and elevate interior spaces.

The Balsan Brush Collection includes 12 unique designs, with highlights such as ‘Bold’ and ‘Brilliant’. These designs, available in a range of scales, allow for versatile application across different hotel spaces. Bold, with its dynamic brushstrokes and assertive pattern, makes a striking statement in large, open areas like the foyer, restaurant or conference room. ‘Brilliant’, on the other hand with its sleek classic and refined weave appearance, adds a touch of elegance and sophistication to any hotel area.

balsan carpets

Image credit: Balsan

For designers seeking to create impactful and immersive hotel environments, the Balsan Brush Collection is an exceptional choice. The synergy of Vandaele’s creative genius and Balsan’s state-of-the-art manufacturing results in products that are both visually stunning and highly durable. The collection’s diversity in design and scale makes it suitable for various spaces within a hotel, ensuring a cohesive yet dynamic aesthetic throughout.

The collaboration with Baptiste Vandaele brings a fresh and innovative perspective to hotel interiors. His playful and maximalist approach challenges conventional design norms, encouraging designers to explore new creative possibilities. Incorporating Vandaele’s distinctive motifs into hotel designs ensures that spaces stand out in a competitive market, offering guests a unique and engaging visual experience.

balsan carpets

Image credit: Balsan

The Balsan Brush Collection by Baptiste Vandaele is more than just a series of carpets, tiles, and rugs; it is a medium for storytelling and expression. It invites designers to reimagine hotel interiors, infusing them with personality and charm. Embrace this innovative collection and discover how Balsan and Baptiste Vandaele can elevate your designs, creating spaces that captivate and inspire.

Reinvent your hotel interiors with the Balsan Brush Collection – where art meets technology, and creativity knows no bounds.

Main image credit: Balsan

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.