Northern Lights announces rebrand, new website & lighting collections

To mark their 37th anniversary milestone, Northern Lights have revealed an exciting transformation as part of a strategic growth initiative that matches their ambitious plans for the future…

northern lights lighting

The Northern Lights project combines a comprehensive rebranding, seamless new website, investment in new cutting-edge machinery, and a new lighting collection aimed at the international hospitality market. 

Northern Lights’ distinctiveness lies in its team and capabilities, with decades of heritage and expertise. An impressive project portfolio is fuelled by a team culture that embraces every challenge. With design and manufacturing under one roof, their comprehensive approach uniquely positions them in the bespoke lighting sector. 

Part of the rebrand brief was to retain Northern Lights’ market-leading positioning, rich heritage and British craftsmanship, whilst encapsulating its reimagined brand values. “Our previous branding didn’t fully capture our market position or unique story & passion,” commented Donna Bruce, Managing Director. “We embarked on an extensive project that marks a period of transitional growth, bold expansion and value realignment.  By uniting our efforts under a single compelling vision, we’re driving innovation, mobilizing our team, reshaping the product and service line-up, and reconnecting with customers in a meaningful way.”   

northern lights new website

Image credit: Northern Lights

In conjunction with the new branding, a complete website redesign mirrors the brand’s refined vision and market-leading positioning, combining beautiful design with enhanced functionality, with a focus on enhanced user experience. 

In addition to discovering their bespoke services and impressive project portfolio, the website makes it easy to specify Northern Lights’ extensive lighting collections for interior schemes.  New features include enhanced product filtering and search, and the ability to easily add products to quotes and request finish samples in a few clicks. By creating an online trade account, trade customers can login to view trade prices and even purchase directly online. 

northern lights lamp on side table

Image credit: Northern Lights

The quiet luxury movement has inspired twelve new contemporary lighting collections, developed for the international hospitality market.   

Precision design details, durable raw materials and artisan craftsmanship are expertly combined to capture the essence of refined minimalism.   

Exquisite metalwork is enhanced with durable, hand-applied finishes, from matt black accented with brushed brass, to rich bronze and fresh whites.  A range of elegant, understated shades include reeded glass, metal, moulded acrylic and soft oyster fabrics.   

From sleek, simple lines paired with exquisite cowl shades for directional task lighting in the Axl collection, to the rich azure blues of the Novara with its ‘floating’ glass globes, the designs breathe new life into hospitality spaces while ensuring durability for intensive use.  Quiet simplicity and an honest design language are combined with a celebration of British craftsmanship and passion. 

northern lights lighting

Image credit: Northern Lights

A new Ready to Ship lighting range has also been introduced, featuring products from with the company’s wider group, upholding Northern Lights’ design principles to offer accessible yet exceptional lighting solutions. 

“Our future growth plans are ambitious.  We’re not afraid to challenge and be bold, to ensure Northern Lights constantly push boundaries and exceed expectations.  Our industry is built on relationships, and I am confident that our clients will value the efforts we have invested. Our revitalised branding, refreshed website, and refined lighting collections exemplify this commitment, and have been developed with our clients’ needs at the forefront.” stated Donna Bruce.

Northern Lights is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Northern Lights

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.