As part of its ongoing expansion, The Shilla Hotels & Resorts’ premium business brand, Shilla Stay, announces the opening of two new properties in Seocho, Seoul, and Haeundae, Busan. Shilla Stay Haeundae is the brand’s first property in Busan, situated on the southeast tip of the Korean Peninsula.
Characteristic of the Shilla Stay brand, the hotels are designed by renowned Italian architect Piero Lissoni and offer ample space with minimalist aesthetics. Functional furnishings coupled with modern conveniences create a relaxed ambience and reflect the brand’s “Smarter Stay” values of delivering home away from home experiences.
Shilla Stay Seocho
Opened on April 1 in the heart of Gangnam’s commercial district, Shilla Stay Seocho is accessible via two subway stations – Yangjae Station and Gangnam Station – and nearby Seoul’s cultural and shopping hubs such as COEX Mall, Apgujeong Rodeo Street, and Seoul Arts Centre.
Shilla Stay Seocho spans 28 floors and comprises 305 rooms available in three categories. Ranging from Standard and Deluxe to an expansive Grand Room, each guestroom exemplifies the brand’s winning blend of comfort and convenience through bespoke details such as quality Hungarian goose-down bedding and Aveda bathroom amenities.
Designed with the modern traveller in mind, Shilla Stay Seocho features welcoming communal spaces such as a Guest Lounge*, which includes amenities like a self-service laundry room, microwave, induction stove, and water purifier. For those travelling for work, the hotel’s 5/F is dedicated to meetings and banquets, with several venues that can be booked in advance as well as catering services available upon request. Six customizable rooms can accommodate groups from 12 to 70 persons, each fully equipped with LCD projectors, state-of-the-art sound systems, and high-speed wireless internet to match the needs of a diverse audience.
Shilla Stay’s flagship restaurant Cafe on the 3/F offers a buffet of pan-Asian and international cuisines for breakfast and lunch, and transitions into a cozy lounge bar serving drinks and small bites after 6pm.